April 10 - 12, 2016
Hilton Austin, Austin, Texas

Craig Shoneman

Product Management and Strategy Leader
IBM
Craig Shoneman leads product management and portfolio strategy for IBM's Smarter Workforce Talent acquisition and Learn portfolios. He is responsible for product vision and innovation for the portfolio. He actively collaborates with customers, partners and other innovators to develop solutions that help customers source, acquire and onboard the best talent and then help accelerate their performance and engagement through learning. Prior to IBM, Craig held product management leadership roles in Kenexa, Salary.com and Lawson Software. He has a Bachelors of Science in Marketing from Pennsylvania State University


11:35 AM Recruitment Marketing: Implementing Marketing Strategies to Appeal to the Right Talent, In the Right Places

How do you attract the talent you need for your company to grow faster without hiring a whole new team of recruiters and sourcers? A partnership between marketing and recruiting leaders presents an organization with the opportunity to more expertly craft the candidate journey. Marketing conducts surveys and web analytics to collect consumer insights and improve the way they do business. Now its time for recruiting leaders to do the same. New technology combined with content marketing can engage the passive candidates you need; web analytics can give you insights you never had; re-defining the candidate experience can make applicants choose you over the competition. And all of this can be automated with today's recruiting technologies.
Join this session to find out more on how creative Talent Acquisition leaders are staying ahead of the game by adapting marketing concepts within their recruiting technology by:
  • Engaging & finding the people they need to grow their business
  • Leveraging data and analytics to improve the way you engage with candidates
  • Automated campaigns to attract and convert top talent without putting too much additional overhead on your recruiting team
  • Providing an engaging candidate experience that goes beyond a mobile application


Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda