Chief Client Officer
3:45 PM Understanding and Reaching Today’s Digital Job Seeker: Making your Employer Brand Stand-out with Video Technology
As more job seekers continue to use Google, niche job sites and social media platforms (including LinkedIn) to find long-term careers, an explosive interest has erupted in regards to recruitment digital media. Employers have since realized that harnessing the power of video as their primary type of digital media communication is a highly effective avenue for finding and locating top talent for a wide range of industries and career levels. In fact, recruitment videos have been proven to boost the SEO of existing recruitment campaigns while truly exemplifying a company’s culture.
A candidate that watches a video retains up to 60% more about a job position than by reading a text posting alone. For recruiters, this higher content retention translates into increased self-selection, so not only do you get more qualified candidates, but you also spend less time and money in the screening process.
Learn first-hand from successful case-studies:
Capturing candidate data efficiently and integrating it with your ATS to streamline the hiring process
Increasing outreach of mobile and passive candidates
Going viral by integrating social sharing tools, broadening the reach of the campaign
Tracking results and identifying the best channels for future recruitment efforts