April 10 - 12, 2016
Hilton Austin, Austin, Texas

Lisa Mitchell-Kastner

VP Talent Acquisition
AT&T

Lisa is currently VP Talent Acquisition, leading talent attraction, recruitment and staffing efforts for AT&T. Her team manages the end-to- end experience for all internal and external hires including marketing,advertising, sourcing, assessments, employee branding, college recruiting, social media, surveys, and much more.

Prior to serving in this role, Lisa was Executive Director -AT&T University, responsible for the design, development, and delivery of AT&T’s Leading with Distinction (LwD) program. The program is delivered to over 500 C-Suite & Senior level employees and over 6500 general managers across the globe. LwD is AT&T’s premier executive education program providing the most innovative leadership thinking available. Lisa also recently held the position of Director - Chief of Staff for the Home Solutions organization. She provided Chief of Staff support for the Senior Executive Vice President and President as well as seven officer teams. Her influence encompassed the AT&T’s wire line consumer organization, including Internet Protocol (IP) broadband, home phone, Customer Information Services,and AT&T’s suite of U-verse® services with nearly 36 million consumer connections across AT&T’s 21-state footprint.

Lisa began her career at AT&T in 2000 and has held multiple roles in AT&T, including in Network Planning and Engineering, Bill Audit, Budget, U-verse Program Management, U-verse Care, National Customer Support, AT&T Video Services and in the Consumer Customer Experience team. In 2014, Lisa was named a 2014 Game Changer by Workforce magazine. Recognized as one of the best and brightest young talents in human capital management today,Mitchell-Kastner is among 30 young HR professionals under 40 chosen for the award. Lisa holds a Master’s Degree in Industrial/Organizational Psychology and Business Management from Stephen F. Austin State University in Texas. Lisa resides in Frisco, Texas, with her husband, Tracy, and their three children.



12:30 PM One company, one brand: Developing a Consistent Employment Brand and Delivering that Promise To Lure Ideal Candidates and Maximize Candidate Experience and Engagement

What makes a candidate choose to stay with one company over other job offers? Strategically communicating your employer brand during the hiring process is the first step to boost employee engagement and retention. A recent Global Talent Management and Rewards survey indicates that companies that adopted an integrated approach to strategic definition, design and execution of employee benefits within a comprehensive EVP context - from hiring to onboarding and beyond - are 5x more prone to have highly engaged employees and are twice as prone to gain significant financial performance over organizations that don’t (towerswatson.com).
Forward-thinking Talent Acquisition Leaders are taking the lead on implementing a solid and consistent employer brand across channels to target top candidates, as well as ensuring that promise is being delivered through the different phases in the talent cycle, to aid employee retention.

In this session learn how AT&T got to the Top 10 Employer Brands with an award-winning campaign
to consolidate branding efforts into “One AT&T”:
Infusing the brand core values into all social channels to target top candidates
Following conversations closely to understand how they are influencing and shaping
the brand’s perception
Thinking outside the careers site box: Integrating social networks, SEO, Mobile, and driving traffic by making it easy for the candidate to connect and share information
Tracking success throughout the campaign



Check out the incredible speaker line-up to see who will be joining Lisa.

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